DR. ARRON GROW | THAT MANAGEMENT GUY | CREATOR OF THE 3C MANAGEMENT FRAMEWORK

Great managers aren't born. They're built on three things.

Competence, Communication, and Care. Whether you run a team yourself or develop the managers in your organization, everything here runs on the same system. Pick the path that fits you and we'll take you straight there.

WATCH: THE 3C FRAMEWORK IN TWO MINUTES

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4 published books on management

PhD in Organizational Leadership. 30 years managing teams.

FOR MANAGERS, AND FOR THE PEOPLE WHO DEVELOP THEM

Promoted for being great at the job. Never taught how to manage people.

  • Winging every one-on-one, performance review, and team meeting in real time.

  • Teams that show up, do the work, and quietly check out.

  • Hard conversations avoided for weeks until the damage is already done.

  • Micromanaging out of anxiety because nothing feels safe to hand off.

  • Good people leaving, and the exit interviews all pointing back to the manager.

  • A named system to reach for in any management moment, instead of improvising.

  • Teams that want to be there because they trust the person leading them.

  • Feedback delivered within days, directly and fairly, before small issues grow.

  • Real work delegated and a team that runs without the manager as the bottleneck.

  • Managers people stay for, and organizations cannot afford to lose.

Which one brought you here?

Everything Dr. Grow teaches runs on one system, the 3C Management Framework. It comes two ways: a self-paced online course for managers who want to lead from a system instead of instinct, and a live keynote for organizations that want their whole management layer running on one. Pick yours below and we'll take you straight there.

For managers: Perfect Bossture Online Course

Included in offer:

  • 12 self-paced units on Competence, Communication, and Care

  • Workbook and 14 downloadable tools, planners, and templates

  • 6 months in the Perfect Bossture Community

  • Certificate of Completion and a money-back guarantee

One-time payment

$495

For organizations: The 3C Management Framework Keynote

Included in offer:

  • One-hour live keynote with music, magic, real stories, and poetry

  • A development template every attendee takes home

  • A pre-event strategy session so it fits your room

  • Optional breakout session and executive meet-and-greet add-ons

Keynote only, related services available

From $9,500

ABOUT YOUR SPEAKER

Meet Dr. A.P. Grow

Arron Grow is That Management Guy, the speaker organizations bring in when they need managers to actually change, not just feel inspired for an afternoon. Years ago, teaching communication workshops across the country, he noticed the same question in every room: how do I deal with a difficult boss? Seeing how universal bad management was, and drawing on his own experience with difficult bosses, he set out to study what makes great managers exceptional. That research became the 3C Management Framework, the operating system behind his keynote. Arron pairs music, magic, personal stories, and poetry with hard data, because a memorable hour is the one that changes what people do on Monday morning.

  • Creator of the 3C Management Framework, the operating system behind the Perfect Bossture approach.

  • Author of the Perfect Bossture book on the framework of elite managers.

  • Helps managers move to elite manager status with a system they use immediately.

STILL GOT QUESTIONS?

Frequently Asked Questions

I was promoted because I was good at the job, but no one ever taught me how to manage people. Will this actually help someone like me?

Yes, that gap is exactly who this is built for. The 3C Management Framework gives you a concrete operating model to use immediately, so you stop winging it and start leading with a real system, and you leave with a downloadable template for ongoing development.

What actually happens in the keynote, and what do we walk away with?

It is a one-hour live presentation using music, magic, personal stories, and poetry, so it stays engaging rather than dry. Attendees leave with the three qualities of high-performing managers, strategies for emulating them, and a downloadable development template.

How does payment work, and is there any guarantee if I want to go deeper with the course?

Booking the keynote is a simple split: 50% to book and 50% on the day of the keynote. The keynote itself is not covered by a guarantee, but every attendee receives 50% off the Perfect Bossture course, which does carry a guarantee.

One framework. Two ways to get it.

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